At the start of 2016 we have seen two key factors that effect business have plummeted. The first is the stock market (lately it has been going up!!) and the second is gas prices! Remember the $4.00 plus for a gallon of gas we had in 2014 and early 2015? Well thankfully, we have seen the gas prices go down!
What you might not of heard is that Postage rates are going down for the first time in over 90 years! The postage will be going down 4.3% on April 10, 2016. The rate will be as follows:
|Letters (1 oz.)||49 cents||47 cents|
|Letters additional ounces||22 cents||21 cents|
|Letters to all international destinations||$1.20||$1.15|
|Postcards||35 cents||34 cents|
Commercial prices will decrease on April 10th, and the rates are available at USPS. This is great news for your Direct Mail Budget.
**** Source http://dmdatabases.com
Here are some key factors of direct mail vs. email:
|Did you know that direct mail has a 95% deliver-ability rate?
|Email has a rate under 50%|
|Direct mail in tangible, and will get a glance even if the recipient is throwing the piece away.||In regards to this email, 95% of you will not even read this because 95% of all emails are not opened do to deletion or automatically sent to you spam folder. J|
|Direct Mail is Safe! (Be careful of paper cuts)||Email might not be because of identity theft, viruses, and spam, and because of this people are hesitant to open emails, and click harmful links.|
|Direct mail improves Email open and click-through rates. In the direct mail piece let your customer know to look out for an email within the following week.||See above|
|Direct mail will increase will increase your online sales by over 60% This will increase activity on your site by over 25%.||No comment|
|Direct mail has a long shelf life||…………………………………….|
Direct mail is strong, and thanks to USPS it is about to get stronger. Let Eveready Printing help you with your multi channel marketing starting with a direct mail campaign. Let’s take advantage of the postage rates before USPS changes their mind in 2017