Print’s Not Dead. The phrase may be a cliche. But it is still valid. Print’s not dead. With the creation of the internet and the surge of social media, it is more vital than ever to create marketing that is still unique and captures the attention of your designated demographic. Some people believe they should put all their efforts in web ads and web presence but they are overlooking the importance of good old print marketing.
Web marketing is effective but not the only option. Web advertising has a dangerous tendency to bundle your company and ads into “spam” that clogs up their emails and creates annoying flashing signs on sidebars of websites. However, when coupled with direct mail and other marketing strategies, response rates have the ability to increase by an average of 20 percent.
Marketing is more than just email, search marketing, and affiliate marketing. Emails get deleted without a glance and your clever email marketing strategy has a home in the trash. However, studies show that not only do 79% of households read or at least scan direct mail ads, but 75% of customers actually enjoy receiving offers in the mail and more customers are acquired through direct mail marketing.
Many underestimate what print can do for your brand. Print marketing is considered more trustworthy according to 56% of consumers. Tangible ads have a stronger impact because consumers can feel it and hold onto it – internet ads disappear with a click of a button. The fear of viruses and personal security have increased – no one wants to click on ad banners on the internet and flashing signs.
The typography, colors, and even paper material can add strength to your brand – consumers won’t get the same feel (no pun intended) for your company from a web advertisement. With print, people are more likely to read the entire ad compared to skimming websites and links with almost 48% of consumers keeping the direct mail/ads for future reference.
To reach specific consumers and targeted markets, print ads and marketing can be placed inside trade magazines which are directed at a specific demographic; you can create specialized ads for a specific market rather than a few broad general ads. These help make your consumers feel special and that their wants and needs are being directly researched.
There is no denying that the internet is very popular for many consumers. You can integrate print marketing with online marketing. A new trend of QR codes have emerged over the last few years and you can place these in printed ads and have them lead to your online web presence.
Kill two birds with one stone. And, don’t miscalculate the significance of print advertisements and marketing materials to your brand’s success.
When you meet a potential new customer, what first impression does your marketing material (brochures, business cards, letterhead, flyers etc.) give to a potential customer? Do they scream small business with limited resources? Are they out of date and suggest that your company doesn’t keep up with a changing world?
All of us watch our spending carefully (or should) and many business leaders make the mistake of cutting costs when it comes to marketing materials. But producing high quality marketing materials doesn’t have to break the bank and will undoubtedly bring in new and repeat business.
How do your marketing and sales materials or customer support materials compare to your competition? Who looks like a more successful business? Are they doing a better job of communicating? Do their materials do a better job of outlining the benefits of their products/services? If you are behind, you need to redesign your materials.
The impression you make on customers and potential customers has a direct affect on your revenues.
Various Types of Marketing and Sales Materials:
- Annual reports
- Tri-fold brochures
- Data sheets
- Invoice stuffers
- Business cards
- Presentation Folders
Take your marketing efforts to the Next Level!
Having the right printed marketing material can make a huge impact on how your company is perceived. The right look and feel of your company’s brochure, business cards, letterhead, envelopes, and direct mail pieces communicates the overall quality of your company and helps your collateral stand out amongst your competitions. Let Eveready Printing Help your with your companies first impression.
Eveready Printings promotional products are “articles of merchandise (often branded with a logo) used in marketing and communication programs that are given away to promote a company, corporate image, brand, or event.” Use promotional products to your company’s greatest profit-by first understanding the benefits.
1) Eveready printings Promotional products increase your company’s brand recognition and brand awareness through repeat exposure to your company name and the products and services offered as displayed on the promo product they received.
2) Your client’s or potential customer’s repeat exposure to your brand through the promotional products will influence their purchasing actions of your product or service. This will result in increased responsiveness and improved sales. Research has found that response rates can increase by up to 50% by including a promotional product with a sales letter in direct mailing and in general promotional products can improve overall response rates by up to 75% according to studies
3)Promotional products reach a crowd of people at a low cost per person which inevitably increases the reach of your company and its brand. The mass of people will include the people that received the distributed promotional products and anyone the receivers interact with that come in contact with the promotional product. The reach of your brand through promotional products can be exponential.
4) Recipients tend to hold on to tangible reminders longer than any other form of advertising. The greater quality promo product you supply will present a better impression of the quality of your company’s products and services. And the longevity of that product will continue to influence the recipient for as long as the product lasts.
5) Recipients of your promotional products will see your company in a favorable light. By providing something free it shows potential customers your goodwill and begins to build the trust necessary for a great business relationship.
6)Promotional products reiterate the work your company is doing through other advertising sources by confirming that your brand is available and the people easily accessible.
7) Studies have shown that your trade show booth traffic can triple by including a promotional product in your pre-show mailing. It is also beneficial to have a promotional product at your booth so visitors to your booth will remember your company with a tangible representation.
8) Some promotional products can represent a form of business card as it displays your company name, logo, and contact information which provides easy access to the information needed to contact your business.
9) Not all promotional products are created equal. Evaluate your target customer and the purpose for the promotional products in order to choose the most effective product for the opportunity.
You are now informed about the benefits of promotional products for your business and are ready to tackle sales growth through this low-cost, high return on investment advertising tool. As you determine how best to use promotional products, keep in mind that people like free stuff and so will you when you receive additional sales.
Design templates have made making your own printed creations – whether for business or pleasure – a fast and easy process. No longer limited to the trained graphic designer, today anyone can download design templates to make postcards, business cards, brochures, flyers and rack cards. Below are ways you can learn why design templates make for fast, professional designs and what you should look for when choosing a design template before you decide to use it for your project.
One of the greatest things about these design templates is the fact that they can be quickly customized to promote your company or share your events – all without sacrificing the quality of excellent graphic design. Choose the template, some quick text and/or photo, and you’re ready to get your project printed. This not only levels the playing field for individuals and business owners, it also lowers budgets for businesses and makes last-minute emergency projects a snap.
They look great
Choose a good online printing company that would have plenty of templates for you to choose for your project and would turn them into wonderfully beautiful printed creations. With premium paper stocks, glossy and matte finishes, and professional-grade inks, you can get a completed professional printed product at a price that is cheaper than what it would cost to have a graphic designer to design your project. Better quality means a better impression on customers – and when it is so affordable you can’t lose.
What to look for when choosing an online printer that offers design templates
First and foremost you have to love the design. The design should be professional-grade and should match the colors of your business , the mood of your personality, your event, and your customers. That probably goes without saying; however, there are other things that make for a good design template – and you would be wise to double-check that your online print company template meets these requirements before you commit to it.
You should be able to edit your template, which means it needs to be user friendly with training tutorials should you need them. You should be able to view your work and request a proof before committing to print the project. The Online Print Company should also have a design team available to give you support when designing your project.
Most important is to ensure that your chosen design templates are the correct size and are available in the proper color mode (CMYK) and resolution (at least 300 dpi) to ensure that they are print-ready. Choosing the right Print Company will save you plenty of headaches and money down the road, and essentially helps you get the best quality finished printed pieces at the most affordable prices.