Updated on July 12, 2016
On our last post we spoke about our first championship in 52 years with the Cleveland Cavaliers winning the NBA championship! Cleveland and the weather have something in common, we are both HOT! The Republican National Convention is on its way to Cleveland July 18th – 21st 2016. For a city that has had a dark shadow hanging over it, we have come to life with new biotech industries, startups, and a world renowned restaurant
Pre – die cut Thumb Drive Mailers are a great convention idea that will drive the customers to the show. We will supply you with the templates, and you can place your own art or have us create a custom design for you. In addition, we have a vast supply of innovative thumb drives from which you can choose. You show electronic literature and/or video of what your organization offers as a preview for them to visit you at the show!
Cup sleeves are great for a show! Offer coffee, and put your custom information on our custom cup sleeves! This is a great way to perk up your prospective clients!
Print Convention Ideas
Rip Cards are a great informational tool for your organization. The Rack Card size of 3.5” x 8.5”, and the bottom 2” has a horizontal perforation which can be used as a business card, discount drink / food ticket, or coupon. Our convention ideas will keep on coming, and soon, some or all of these products will be available on our stores WaterproofPrintedProducts.com and WePrintQuick.com. Please visit our store CoolMarketing.us for some other great trade show desk items, cups, stress balls, apparel, bags, etc. In the meantime, use promo code RNC2016 to save 10% off on our online store Rip Cards, Rack Cards, Business Cards, Postcards, or Brochures on WePrintQuick or Waterproof Printed Products (where applicable. You can use this same promo on any item on Cool Marketing. Enjoy, and good luck!
Updated on June 28, 2016
Congratulations Cleveland Cavaliers!
We are the champions my friends, We’ll keep on fighting to the end. We are the champions We are the champions, no time for losers. . .
Here I am, at work, while 1.3 million of my fellow Clevelander’s are downtown celebrating this historic day ending the 52 year drought without a championship. We did it, and Believeland is getting a new ending! Thank you Cleveland Cavaliers! and Lebron James for coming home! Congratulations Cleveland Cavaliers!
Samuel Wolfson Started Eveready Printing back in 1900, Samuel and the company have believed in Cleveland and continue to believe in Eveready Printing 117 years later! Like the city of Cleveland, Eveready is continuing its growth. We started off in a small building right near Quicken Loans Arena, moved to Slavic Village, and we are now resting in our latest facility in Warrensville Heights. The greatest feeling is to reflect on how much we have grown through the moves, equipment, staff, suppliers, and you, our clientele. The Cavs win reminds us how persistence and effort pays off.
Updated on June 2, 2016
Business Cards, Business Cards. There are so many options from design, one sided, two sided, standard black white cards,
color cards, folded business cards, envelope business cards, square, small cards, and unique die cut business cards.
Have you ever been in a situation where you go to pull your business card out of your wallet, and it is damp,
or kids maybe got their paws on them? That can be embarrassing handing the card off to your prospect. Eveready Printing, Inc. launched a website that has waterproof / tear resistant calling cards and they can be ordered via Waterproof Printed Products site or by contacting a representative.
Why do you need waterproof business cards? Well to prevent the above from happening, and your professional needs.. If you work at a bar, hospitality, surf instructor, charter boat captain, a profession on the beach, theme parks, zoo’s and park (metro, state, national) systems, these cards are ideal for you. The business card is the number one sales tool, and why not impresses your prospect / client the first time. When you print on our material, you can feel confident that the print and substrate will be just as crisp as the day it came off press. Eveready Printing has been in business for 116 years, and over time we have designed and printed great looking cards! These business cards are the answer for your design to continue to look good even after being sat on.
Updated on May 4, 2016
Design plays such a crucial part in everything, but seldom do most of us take the time to contemplate it. It is involved in every aspect of our life. It makes things go and compels us to do something. Everything is a product of design, but what exactly is it? Merriam-Webster gives this simple definition…
: to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made
So why take time with design, especially when it comes to your business?
1. First Impressions Are Important
In a eye tracking study done at the Missouri University of Science and Technology, they It takes a person’s eye a mere 2.6 seconds to focus on a focal point in a web design. This small window is all you have to make an impression that’ll stick and be effective.
2. Establish Your Identity
The Eames Lounge Chair is a staple piece of furniture in any architect’s or designer’s home. The reason for this is it’s elegant yet functional design. In addition, it’s the brand that people identify with. Charles Eames established this identity in the 1950’s, and the brand is synonymous with modern design to this day. Establishing brand identity is one of the most important ways to make sure your company stays in mind of consumers, just as Eames has.
3. Enhance your sales performance with design
Numbers don’t lie, especially when it comes to sales. There’s no disputing that good design attracts customers and more customers means more sales. Design goes further than pure aesthetics and can be applied to your business as a whole. Rebranding campaigns have helped many major corporations stay on top and increase their overall sales.
From the look of your website, your promotional materials, or the overall feel and destination of your business as a whole, design is important. Take time with it to make sure you’re putting out the right message about your business. I guarantee you will not be disappointed.
Updated on April 27, 2016
It is amazing, that our brick and mortar business (Eveready Printing) has been in business for 116 years !! Amazingly, the Hebrew Gematria for 116 is “. . . foundation, a stand or place . . .” Some other interesting facts are:
One hundred sixteen is also: (https://en.wikipedia.org/wiki/116_%28number%29)
- The prefix for several EU-wide telephone helplines designated as harmonised service of social value
- The atomic number of livermorium
- The number of years that the Hundred Years’ War between France and England, from 1337 to 1453, actually lasted
- The fire emergency telephone number in Peru
- The record number of wins in a single season of Major League Baseball achieved by the Chicago Cubs in 1906 and the Seattle Mariners in 2001.
- The number of pages in the Lost 116 pages, the original manuscript of what Joseph Smith said was the translation of the Book of Lehi, of the Golden plates revealed to him in 1827
Samuel Wolfson the founder of the company would be so proud of how far Eveready Printing has come, the technological advancements in the printing industry the last 116 years, and the fact that the company is in its fourth generation with six kids waiting in line for the fifth. In honor of the company’s success we are issuing a $116 coupon off our online store WePrintQuick.com. Help us celebrate our special year! Use coupon code “116Years” and save on your next Online order.
If you are lost, and need emergency help from a proven winner, call Eveready Printing or click on WePrintQuick.com.
This coupon can be used once per customer, help us spread our Birthday message, and receive a $25.00 promo code for each order filled by your referral.
Updated on April 6, 2016
New Announcement From
We are pleased to announce our new TFPT Printer©®™ (Taste Food Printing Technology) a division of Eveready Printing. We have been working hard and diligently the last few years with the emergence of 3d printing to build a product that will feed the people of the world and to insure print will always be here! We worked with premier recruiting companies to help us find the smartest, focused, young scientists in the world. Thankfully, our dream has become a reality!
We worked with Sherwin Patent Attorneys, Mestle, Heidelbuger, and our scientists to come up with this amazing new TFPT Printer©®™ based on the technology from 3d printing to work with our eight color Heidelberg.
We are not going to share how the technology works, but this device will save the printing industry! No matter where you look, we are told you can’t print this, save paper, printing harms the environment etc, but now we can guarantee that print will not go away!!!
Our scientists, Mestle, Heidelbuger, and Eveready Printing have worked together to make printed material edible! No more starving people from Africa to the fattest city in the USA!! Now you might be thinking, how bad everything will taste, but our partners can make our printing taste like anything! Our TFPT Printer ©®™ will add flavor, vitamins, and nutrients that will make our printing taste good and be good for you!! There is a special coating that is applied to kill all bacteria for up to two years! NO worry about contaminants
TFPT Printer ©®™ will insure everyone will be well fed with gourmet printing throughout the world! Say goodbye to grocery stores and restaurants!
Now here is the exciting news, whoever is the 412016 person to signup on our online store WePrintQuick.com by this Friday, will be entitled free food via print for life!! No more grocery bills!! Please note, that we cannot guarantee what printed flavor will be delivered to your door, but we can guarantee is that it will be fresh.
For Media Inquiries, please call 216-587-2389 or email email@example.com
At the start of 2016 we have seen two key factors that effect business have plummeted. The first is the stock market (lately it has been going up!!) and the second is gas prices! Remember the $4.00 plus for a gallon of gas we had in 2014 and early 2015? Well thankfully, we have seen the gas prices go down!
What you might not of heard is that Postage rates are going down for the first time in over 90 years! The postage will be going down 4.3% on April 10, 2016. The rate will be as follows:
|Letters (1 oz.)||49 cents||47 cents|
|Letters additional ounces||22 cents||21 cents|
|Letters to all international destinations||$1.20||$1.15|
|Postcards||35 cents||34 cents|
Commercial prices will decrease on April 10th, and the rates are available at USPS. This is great news for your Direct Mail Budget.
**** Source http://dmdatabases.com
Here are some key factors of direct mail vs. email:
|Did you know that direct mail has a 95% deliver-ability rate?
|Email has a rate under 50%|
|Direct mail in tangible, and will get a glance even if the recipient is throwing the piece away.||In regards to this email, 95% of you will not even read this because 95% of all emails are not opened do to deletion or automatically sent to you spam folder. J|
|Direct Mail is Safe! (Be careful of paper cuts)||Email might not be because of identity theft, viruses, and spam, and because of this people are hesitant to open emails, and click harmful links.|
|Direct mail improves Email open and click-through rates. In the direct mail piece let your customer know to look out for an email within the following week.||See above|
|Direct mail will increase will increase your online sales by over 60% This will increase activity on your site by over 25%.||No comment|
|Direct mail has a long shelf life||…………………………………….|
Direct mail is strong, and thanks to USPS it is about to get stronger. Let Eveready Printing help you with your multi channel marketing starting with a direct mail campaign. Let’s take advantage of the postage rates before USPS changes their mind in 2017
Does your head hurt? It must be email overload. Well, I just opened up my email to find 100+ emails trying to sell me something. Do you ever select all at once, and then hit delete? Well if you are a business owner, and you send marketing emails out, you might want to rethink your strategy.
Although email is one way to advertise, a direct mailer will give your advertising campaign a boost that will put money back into your business. There are ways to do this without breaking the bank, and statement stuffers (4×9 flyers) are another method that will yield dividends.
We know that statement stuffers work; just look at your credit card statements. Sometimes you can find two or three in one credit card bill! Statement stuffers (4×9 flyers) are efficient because as a business owner, you continuously mail invoices and checks. Create a stuffer that will make the most of your postage costs by inserting flyer with your invoice, payment or letter. Start by creating three, one for prospects, one for existing customers, and one for vendors. A statement stuffer campaign should start with a message that will grab the recipients’ attention, and give them an incentive to buy from you. The incentive can be give-a-way or a discount. Eveready Printing can help design a marketing campaign that will save you time and increase your revenue.
News Splash! Waterproof Printed Products has arrived at Eveready! Eveready Printing, a 115 year old company, owned by father Roger Wolfson and son Scott Wolfson, recognized the need for this unique product. Our first thoughts were that the restaurant and hospitality industries would benefit from this product. Currently, customers are using either laminated or paper menus. The downside to laminated menus is that they can be bulky and the lamination can peel. Paper menus have to be replaced constantly due to rough handling by customers, which in turn require the restaurants to print large quantities.
The benefits of our waterproof menu products are tear resistance, spill resistance, and a rich feel. There is no need to print large quantities, since the waterproof menus can be used multiple times before replacing.
For further information contact us at 216-587-2389 or visit our website http://waterproofprintedproducts.com/products/
Google and Print advertising is a debatable topic. With the plethora of online marketing channels that companies can use, why should a company print marketing materials anymore? There are several reasons why, and the proof is seen even among the top internet marketing channels themselves. Google is the SEO (search engine optimization) master, to which all website creators try to appease in order to have their pages indexed and placed on the top pages of the search engine. Google ratings are very important to merchants online and offline. Free and pay-per-click advertising as well as paid ads are available to the public. Google is one of the biggest online marketing channels in the world….and they use print marketing.
Google recently sent marketing mailers. The mailers included a letter accompanied by a promotion code brochure, postcard insert, and credit card which was promoting a special for AdWords. The letter explained how AdWords worked and how it could improve business. The card was very eye-catching, printed in a bright blue with big, bold print. The back side of the card had a step-by-step guide and all the information the recipient would need to take advantage of this offer. Why does Google spend money to send out printed information when they could advertise within their own search engine for free?
Here is why:
- Google understands the power of printed marketing materials.
- Online advertisements often get overlooked by viewers because internet users have been bombarded with online advertisements for years. We have essentially been desensitized to online marketing unless we are searching for it or it peaks our interest.
- Even if a consumer notices the Ad, their retention of the information is going to be limited, even if they click on it for more information. By clicking on an ad, the web user will be taken away from what they originally came to the page to do and therefore unlikely to click on it. With printed marketing materials, this inconvenience is eliminated.
- Google also understands that quality information cannot be summed up using a banner ad.
- The amount of information shared in the letter I received from Google would have been too much to fit on an online advertisement. The letter contained useful information that spoke to the quality of the service they were promoting. The more credible a product/service, the more likely it will sell.
- Google knew that making their marketing campaign personal would catch the reader’s interest.
- The offer advertised required a promotional code to redeem it. The card sent in the mailer contained that code. The code was mailed to me personally; it is more like a personal invitation rather than a deal offered to everyone on the internet. There are many ways to make a printed Ad feel personal to your customers. Mailers are a great option.
4.) Print is durable.
- The recipient will save it, and when they see it again your message will continue to be redelivered. We can help you conceptualize and design a printed piece that will keep the impression count adding up.
These are some of the reasons why Google uses print advertising. Print is alive. If you are interested in using print marketing techniques such as letters or postcards like Google, visit our websites Eveready Printing, We Print Quick, Water Proof Printed Products, and Cool Marketing, and see all the innovative ways you can use print.