Updated on May 4, 2016
Design plays such a crucial part in everything, but seldom do most of us take the time to contemplate it. It is involved in every aspect of our life. It makes things go and compels us to do something. Everything is a product of design, but what exactly is it? Merriam-Webster gives this simple definition…
: to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made
So why take time with design, especially when it comes to your business?
1. First Impressions Are Important
In a eye tracking study done at the Missouri University of Science and Technology, they It takes a person’s eye a mere 2.6 seconds to focus on a focal point in a web design. This small window is all you have to make an impression that’ll stick and be effective.
2. Establish Your Identity
The Eames Lounge Chair is a staple piece of furniture in any architect’s or designer’s home. The reason for this is it’s elegant yet functional design. In addition, it’s the brand that people identify with. Charles Eames established this identity in the 1950’s, and the brand is synonymous with modern design to this day. Establishing brand identity is one of the most important ways to make sure your company stays in mind of consumers, just as Eames has.
3. Enhance your sales performance with design
Numbers don’t lie, especially when it comes to sales. There’s no disputing that good design attracts customers and more customers means more sales. Design goes further than pure aesthetics and can be applied to your business as a whole. Rebranding campaigns have helped many major corporations stay on top and increase their overall sales.
From the look of your website, your promotional materials, or the overall feel and destination of your business as a whole, design is important. Take time with it to make sure you’re putting out the right message about your business. I guarantee you will not be disappointed.
Updated on April 27, 2016
It is amazing, that our brick and mortar business (Eveready Printing) has been in business for 116 years !! Amazingly, the Hebrew Gematria for 116 is “. . . foundation, a stand or place . . .” Some other interesting facts are:
One hundred sixteen is also: (https://en.wikipedia.org/wiki/116_%28number%29)
- The prefix for several EU-wide telephone helplines designated as harmonised service of social value
- The atomic number of livermorium
- The number of years that the Hundred Years’ War between France and England, from 1337 to 1453, actually lasted
- The fire emergency telephone number in Peru
- The record number of wins in a single season of Major League Baseball achieved by the Chicago Cubs in 1906 and the Seattle Mariners in 2001.
- The number of pages in the Lost 116 pages, the original manuscript of what Joseph Smith said was the translation of the Book of Lehi, of the Golden plates revealed to him in 1827
Samuel Wolfson the founder of the company would be so proud of how far Eveready Printing has come, the technological advancements in the printing industry the last 116 years, and the fact that the company is in its fourth generation with six kids waiting in line for the fifth. In honor of the company’s success we are issuing a $116 coupon off our online store WePrintQuick.com. Help us celebrate our special year! Use coupon code “116Years” and save on your next Online order.
If you are lost, and need emergency help from a proven winner, call Eveready Printing or click on WePrintQuick.com.
This coupon can be used once per customer, help us spread our Birthday message, and receive a $25.00 promo code for each order filled by your referral.
Updated on April 6, 2016
New Announcement From
We are pleased to announce our new TFPT Printer©®™ (Taste Food Printing Technology) a division of Eveready Printing. We have been working hard and diligently the last few years with the emergence of 3d printing to build a product that will feed the people of the world and to insure print will always be here! We worked with premier recruiting companies to help us find the smartest, focused, young scientists in the world. Thankfully, our dream has become a reality!
We worked with Sherwin Patent Attorneys, Mestle, Heidelbuger, and our scientists to come up with this amazing new TFPT Printer©®™ based on the technology from 3d printing to work with our eight color Heidelberg.
We are not going to share how the technology works, but this device will save the printing industry! No matter where you look, we are told you can’t print this, save paper, printing harms the environment etc, but now we can guarantee that print will not go away!!!
Our scientists, Mestle, Heidelbuger, and Eveready Printing have worked together to make printed material edible! No more starving people from Africa to the fattest city in the USA!! Now you might be thinking, how bad everything will taste, but our partners can make our printing taste like anything! Our TFPT Printer ©®™ will add flavor, vitamins, and nutrients that will make our printing taste good and be good for you!! There is a special coating that is applied to kill all bacteria for up to two years! NO worry about contaminants
TFPT Printer ©®™ will insure everyone will be well fed with gourmet printing throughout the world! Say goodbye to grocery stores and restaurants!
Now here is the exciting news, whoever is the 412016 person to signup on our online store WePrintQuick.com by this Friday, will be entitled free food via print for life!! No more grocery bills!! Please note, that we cannot guarantee what printed flavor will be delivered to your door, but we can guarantee is that it will be fresh.
For Media Inquiries, please call 216-587-2389 or email email@example.com
At the start of 2016 we have seen two key factors that effect business have plummeted. The first is the stock market (lately it has been going up!!) and the second is gas prices! Remember the $4.00 plus for a gallon of gas we had in 2014 and early 2015? Well thankfully, we have seen the gas prices go down!
What you might not of heard is that Postage rates are going down for the first time in over 90 years! The postage will be going down 4.3% on April 10, 2016. The rate will be as follows:
|Letters (1 oz.)||49 cents||47 cents|
|Letters additional ounces||22 cents||21 cents|
|Letters to all international destinations||$1.20||$1.15|
|Postcards||35 cents||34 cents|
Commercial prices will decrease on April 10th, and the rates are available at USPS. This is great news for your Direct Mail Budget.
**** Source http://dmdatabases.com
Here are some key factors of direct mail vs. email:
|Did you know that direct mail has a 95% deliver-ability rate?
|Email has a rate under 50%|
|Direct mail in tangible, and will get a glance even if the recipient is throwing the piece away.||In regards to this email, 95% of you will not even read this because 95% of all emails are not opened do to deletion or automatically sent to you spam folder. J|
|Direct Mail is Safe! (Be careful of paper cuts)||Email might not be because of identity theft, viruses, and spam, and because of this people are hesitant to open emails, and click harmful links.|
|Direct mail improves Email open and click-through rates. In the direct mail piece let your customer know to look out for an email within the following week.||See above|
|Direct mail will increase will increase your online sales by over 60% This will increase activity on your site by over 25%.||No comment|
|Direct mail has a long shelf life||…………………………………….|
Direct mail is strong, and thanks to USPS it is about to get stronger. Let Eveready Printing help you with your multi channel marketing starting with a direct mail campaign. Let’s take advantage of the postage rates before USPS changes their mind in 2017
Does your head hurt? It must be email overload. Well, I just opened up my email to find 100+ emails trying to sell me something. Do you ever select all at once, and then hit delete? Well if you are a business owner, and you send marketing emails out, you might want to rethink your strategy.
Although email is one way to advertise, a direct mailer will give your advertising campaign a boost that will put money back into your business. There are ways to do this without breaking the bank, and statement stuffers (4×9 flyers) are another method that will yield dividends.
We know that statement stuffers work; just look at your credit card statements. Sometimes you can find two or three in one credit card bill! Statement stuffers (4×9 flyers) are efficient because as a business owner, you continuously mail invoices and checks. Create a stuffer that will make the most of your postage costs by inserting flyer with your invoice, payment or letter. Start by creating three, one for prospects, one for existing customers, and one for vendors. A statement stuffer campaign should start with a message that will grab the recipients’ attention, and give them an incentive to buy from you. The incentive can be give-a-way or a discount. Eveready Printing can help design a marketing campaign that will save you time and increase your revenue.
News Splash! Waterproof Printed Products has arrived at Eveready! Eveready Printing, a 115 year old company, owned by father Roger Wolfson and son Scott Wolfson, recognized the need for this unique product. Our first thoughts were that the restaurant and hospitality industries would benefit from this product. Currently, customers are using either laminated or paper menus. The downside to laminated menus is that they can be bulky and the lamination can peel. Paper menus have to be replaced constantly due to rough handling by customers, which in turn require the restaurants to print large quantities.
The benefits of our waterproof menu products are tear resistance, spill resistance, and a rich feel. There is no need to print large quantities, since the waterproof menus can be used multiple times before replacing.
For further information contact us at 216-587-2389 or visit our website http://waterproofprintedproducts.com/products/
Google and Print advertising is a debatable topic. With the plethora of online marketing channels that companies can use, why should a company print marketing materials anymore? There are several reasons why, and the proof is seen even among the top internet marketing channels themselves. Google is the SEO (search engine optimization) master, to which all website creators try to appease in order to have their pages indexed and placed on the top pages of the search engine. Google ratings are very important to merchants online and offline. Free and pay-per-click advertising as well as paid ads are available to the public. Google is one of the biggest online marketing channels in the world….and they use print marketing.
Google recently sent marketing mailers. The mailers included a letter accompanied by a promotion code brochure, postcard insert, and credit card which was promoting a special for AdWords. The letter explained how AdWords worked and how it could improve business. The card was very eye-catching, printed in a bright blue with big, bold print. The back side of the card had a step-by-step guide and all the information the recipient would need to take advantage of this offer. Why does Google spend money to send out printed information when they could advertise within their own search engine for free?
Here is why:
- Google understands the power of printed marketing materials.
- Online advertisements often get overlooked by viewers because internet users have been bombarded with online advertisements for years. We have essentially been desensitized to online marketing unless we are searching for it or it peaks our interest.
- Even if a consumer notices the Ad, their retention of the information is going to be limited, even if they click on it for more information. By clicking on an ad, the web user will be taken away from what they originally came to the page to do and therefore unlikely to click on it. With printed marketing materials, this inconvenience is eliminated.
- Google also understands that quality information cannot be summed up using a banner ad.
- The amount of information shared in the letter I received from Google would have been too much to fit on an online advertisement. The letter contained useful information that spoke to the quality of the service they were promoting. The more credible a product/service, the more likely it will sell.
- Google knew that making their marketing campaign personal would catch the reader’s interest.
- The offer advertised required a promotional code to redeem it. The card sent in the mailer contained that code. The code was mailed to me personally; it is more like a personal invitation rather than a deal offered to everyone on the internet. There are many ways to make a printed Ad feel personal to your customers. Mailers are a great option.
4.) Print is durable.
- The recipient will save it, and when they see it again your message will continue to be redelivered. We can help you conceptualize and design a printed piece that will keep the impression count adding up.
These are some of the reasons why Google uses print advertising. Print is alive. If you are interested in using print marketing techniques such as letters or postcards like Google, visit our websites Eveready Printing, We Print Quick, Water Proof Printed Products, and Cool Marketing, and see all the innovative ways you can use print.
Start to Advertising with We Print Quick Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing. Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of postcards, flyers, business cards, are still in circulation all over the world and bringing business to mega corporations and small businesses alike, and it doesn’t take much to realize that print is still a very valuable marketing tool. All you need is an understanding of how modern marketing operates as well as a few simple tips.
Know all your options.
Take out a pen and piece of paper and try to list down all of the different printed materials that you know of. Billboards, newspapers, posters, inserts, magazine, cereal boxes, soda cans, T-shirts, etc. Chances are you’d be sitting down listing things all night, and that is a testament to just how extensive printing really is. Of course, knowing all of the different options is only the first step, and sooner or later you would need to narrow down your choices and choose the alternatives that would be of most use to you. Hotels and spas, for example, use a lot of flyers to list down all of their services and hand out brochures to wow and entice customers with beautiful pictures. On the other hand, restaurants have a lot more use for discount coupons and personalized place mats.
Team up with the right printer.
Of course, the only thing that would limit your print marketing efforts aside from imagination is your ability to produce the prints that you have in mind. Most companies and small businesses do not have the equipment or the expertise for anything but the simplest of prints, and that’s where printing companies such as WePrintQuick or Eveready Printing come into the picture. Using a variety of techniques from offset printing to digital printing, professional commercial printers can handle even the most complex of jobs. However, the dilemma is looking for the right printer; not all printers are the same, and in an ideal world you need to find one that guarantees speed, quality, and low costs.
Take advantage of the tangibility of print.
The difference between an actual letter and an email is that you can physically hold one in your hand while you can only look at the other through a screen. And while everything nowadays is all about mobility and less waste, there is something different with something that you can touch, feel, and smell as opposed to mere pixels. A lot of people, for example, have created some very unique and memorable business cards such as business cards that can be used as puzzles, wrenches, and even refrigerator magnets. This shows resourcefulness and inventiveness while at the same time highlighting the fact that all digital business cards are useful for are to look pretty and to burn battery life. There is no changing the fact that printed materials take up space and can be bulky; what you have to do is to turn that around so that it works in your favor.
Track your efforts.
It is all well and good to print up a storm if your budget can handle it, but only if your efforts are turning in results to make the costs worth it. If you don’t evaluate the response to your print advertisements then you are basically shooting in the dark and hoping for the best. It is as simple as putting in a survey or a number to call on your prints and tracking those customers who respond to your call to action, and more important than that, it is about improving your strategy based on the data that you are able to gather. Evaluation and response measurements is something that every business and company should be doing, that is if the end goal is an efficient and effective print marketing strategy.
Integrate with digital.
These days, everyone has some sort of gadget at their disposal, and anyone who refuses to believe that or take advantage of that is trapping himself inside a cave. Digital marketing is the new fad because new doors are being opened by better technologies each day, but it is not necessarily replacing print marketing entirely. Instead of thinking of it as an either-or situation, it is better to make the best out of both worlds and try to make the offline methods work with the online methods. Some examples are putting your Twitter handle or Facebook account into your prints or add QR codes for smart phone users to have fun with. There’s no use fighting technology, but there’s no reason to turn our backs on methods that have been and are still useful to us either.
Print marketing continues to be relevant even in the face of the raging tides of the internet. It has served businesses well over the years, and there is no reason to believe it won’t evolve along with the new trends. With such a great tool at one’s disposal, the only thing left is to learn how to use it effectively, and hopefully these five simple tips helped just a bit.
Print’s Not Dead. The phrase may be a cliche. But it is still valid. Print’s not dead. With the creation of the internet and the surge of social media, it is more vital than ever to create marketing that is still unique and captures the attention of your designated demographic. Some people believe they should put all their efforts in web ads and web presence but they are overlooking the importance of good old print marketing.
Web marketing is effective but not the only option. Web advertising has a dangerous tendency to bundle your company and ads into “spam” that clogs up their emails and creates annoying flashing signs on sidebars of websites. However, when coupled with direct mail and other marketing strategies, response rates have the ability to increase by an average of 20 percent.
Marketing is more than just email, search marketing, and affiliate marketing. Emails get deleted without a glance and your clever email marketing strategy has a home in the trash. However, studies show that not only do 79% of households read or at least scan direct mail ads, but 75% of customers actually enjoy receiving offers in the mail and more customers are acquired through direct mail marketing.
Many underestimate what print can do for your brand. Print marketing is considered more trustworthy according to 56% of consumers. Tangible ads have a stronger impact because consumers can feel it and hold onto it – internet ads disappear with a click of a button. The fear of viruses and personal security have increased – no one wants to click on ad banners on the internet and flashing signs.
The typography, colors, and even paper material can add strength to your brand – consumers won’t get the same feel (no pun intended) for your company from a web advertisement. With print, people are more likely to read the entire ad compared to skimming websites and links with almost 48% of consumers keeping the direct mail/ads for future reference.
To reach specific consumers and targeted markets, print ads and marketing can be placed inside trade magazines which are directed at a specific demographic; you can create specialized ads for a specific market rather than a few broad general ads. These help make your consumers feel special and that their wants and needs are being directly researched.
There is no denying that the internet is very popular for many consumers. You can integrate print marketing with online marketing. A new trend of QR codes have emerged over the last few years and you can place these in printed ads and have them lead to your online web presence.
Kill two birds with one stone. And, don’t miscalculate the significance of print advertisements and marketing materials to your brand’s success.
When you meet a potential new customer, what first impression does your marketing material (brochures, business cards, letterhead, flyers etc.) give to a potential customer? Do they scream small business with limited resources? Are they out of date and suggest that your company doesn’t keep up with a changing world?
All of us watch our spending carefully (or should) and many business leaders make the mistake of cutting costs when it comes to marketing materials. But producing high quality marketing materials doesn’t have to break the bank and will undoubtedly bring in new and repeat business.
How do your marketing and sales materials or customer support materials compare to your competition? Who looks like a more successful business? Are they doing a better job of communicating? Do their materials do a better job of outlining the benefits of their products/services? If you are behind, you need to redesign your materials.
The impression you make on customers and potential customers has a direct affect on your revenues.
Various Types of Marketing and Sales Materials:
- Annual reports
- Tri-fold brochures
- Data sheets
- Invoice stuffers
- Business cards
- Presentation Folders
Take your marketing efforts to the Next Level!
Having the right printed marketing material can make a huge impact on how your company is perceived. The right look and feel of your company’s brochure, business cards, letterhead, envelopes, and direct mail pieces communicates the overall quality of your company and helps your collateral stand out amongst your competitions. Let Eveready Printing Help your with your companies first impression.